Diaz Schloss Communications (DSC) is a premier public relations & marketing agency for hospitality and food & beverage businesses representing top chefs, restaurants, hotels, spirits, wine stores, stemware, food & drink products and more regionally and nationally.

We’ve also worked with nonprofit and educational institutions such as New Jersey Performing Arts Center, The French Culinary Institute (now International Culinary Center) and The Montclair Food & Wine Festival.

We’ve built a reputation for excelling at the toughest part of PR: getting consistent national, regional, local & hyperlocal press and attention for clients. We are dedicated to keeping your business and products competitive and in the news.

DSC turns your news into industry buzz, attracting diners and buyers to visit and experience! From the launch of new chefs and menus to introducing product lines, cookbooks, and restaurants, you can trust DSC to amplify each launch, event and anniversary via social networking, fresh website content, press releases and targeted one-to-one media outreach.

Our strategic planning, execution and performance over the past 25 years meets and exceeds client needs. Our team thrives on establishing unique, long-term client and press relationships, and takes pride in molding & presenting clients as brands sought out by media.

Let DSC show you how we exceed client expectations for your compelling wine and/or food business. From concept consultation to creative, professionally handled strategies and partnerships, we’ll help you liaison with and utilize mainstream and digital media to bring your story to consumer, trade and influential audiences.

Start building your business’s public relations success today! Give us a call at 973-509-1912





Case Study One - Samba Montclair

Client Testimonial

Without Diaz Schloss Communications (DSC), Samba would not have been a success. You have been there for me through all the good moments and the bad. I would not know how to express myself and my vision without you. — Executive Chef/Owner Ilson Goncalves, Samba Montclair

The Challenge

Thirteen years ago, a 28-seat restaurant opened for lunch and dinner, serving deli sandwiches for lunch and homestyle Brazilian food at dinner only. 

How to brand the venue and inspire/engage audiences on a tiny budget?


Target food & beverage, business/lifestyle media as well as influencers and bloggers to spread the word via gorgeous food shots and stunning interior design.

Adversity and Innovation

  • DSC launched a GoFundMe to help Samba recover from a devastating flood, exceeding their financial goal by more than 60% 
  • DSC counseled the client on attending culinary school, matched the client with his perfect NYC-based program, wrote letters of recommendation and attended his graduation. 
  • Worked for 12+ months alongside the client to bring the restaurant to its current certified gluten-free status 
  • Thirteen years later, DSC continues to be Samba’s PR firm of record

Select Media

  • “Vows” feature, NY Times (Ilson’s Miami wedding, March 2023) 
  • Reviews and raves in The NY Times, The Star-Ledger/, New Jersey Monthly,, Edible Jersey, The Record/,, Hoboken Girl and more 
  • Appearances on Today (making caipirinhas), WABC-TV, News12 NJ 
  • Sold out talk, tasting and book signing at Watchung Booksellers in Montclair celebrating the launch of The Samba Montclair Gluten-Free Cookbook. Karen Schloss Diaz interviewed the client in a lively Q&A before a sold-out crowd.

Case Study Two - Jockey Hollow Bar & Kitchen, Morristown, NJ

The Challenge

Introducing acclaimed NYC restaurateur Chris Cannon, charismatic owner/wine pro launching his spectacular 4-part venue, Jockey Hollow Bar & Kitchen, to an unfamiliar audience


Pre Launch

  • Target key NJ – and NY-based food + beverage press for one-on-one walkthroughs with Chris
  • Assembled “before” media kit including renderings and blueprints to create buzz
  • Media Luncheons hosted at Chris’ home at which he—a trained chef—prepared the meal and paired it with wines

Opening & Ongoing

  • Scheduled multiple media dinners and cocktail tastings for business, lifestyle and F&B press
  • Collaborated with chef to push out compelling news, pitches and acquisitions—e.g., becoming a partner in a South Jersey oyster farm to help revitalize the industry

During COVID the client brought the entire PR team on board as staff once they received their PPP money

Media Includes

The NY Times
Eater Star-Ledger Record
Morristown Green
New Jersey Monthly

The Daily Record
WCBS Radio
Edible Jersey